Facing Growing Backlash, Uber Lowers Prices For UberX In 16 Cities

But don't expect these changes to have an effect on its controversial surge-price policy.

Startup darling Uber gained a strong following among the tech elite with the simplicity of its e-hailing app, but there's been strong anti-Uber sentiment steadily brewing over its surge-price policy, which is determined by an opaque algorithm. CEO Travis Kalanick has, for the most part, claimed that surge pricing was out of his hands--that it was a matter of supply and demand--but he attempted to appease this backlash by announcing Thursday the company was lowering prices for UberX rides in 16 cities.

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