How Many Times Your Book Is Sold

PUBLISHED ONCE, SOLD FOREVER AFTER

Successfully articulating the publication of a big book is the test of good publishing, involving the ability to keep in one's head not only the numbers and their daily fluctuation but the harmonious synchronizing of publicity, manufacturing, advertising, and sales departments often run as independent fiefdoms. —MICHAEL KORDA 

As publishers shepherd books from writers to readers, they face the challenge of sustaining the enthusiasm of the editors who convinced...