To promote or not promote is not in question. It's a matter of how?
I am not, nor do I profess to be, an expert in this subject.
The following suggestions and advice were accumulated during fourteen months of writing, eleven months of learning and participating in the publishing process, and two years and five months of having the end result of the previous twenty-five months' activities available for public consumption.
Promotion is a necessary and integral part of selling any product or service. People can't buy something if they are unaware of its existence. Therefore, not promoting your book is not an option.
Most self-published and independent authors do not have a full-time agent, so it is imperative that they expend as much time and energy as possible to personally promoting their book.
Websites that cater to avid readers and those designed to bring readers and writers together in a continuous communication forum provide the greatest exposure not only for SPAs and indies, but traditional authors as well.
When self-promoting on such sites, avoid the "I" syndrome. The over usage of personal pronouns - I, me, my, mine - may be a turnoff to some potential readers.
State the title of your book, the author's name (you), a brief synopsis, available formats (hard cover, paperback, e-book, audio book, audio download), and related website address.
Avoid the temptation to evaluate your own book. The author's opinion expressed when rating and reviewing their own work in print is akin to a proud new parent's opinion when expounding upon how cute and adorable their baby is.
There is an old adage: "If your work speaks for itself, don't interrupt".
Proofread any contribution you wish to add to a discussion group prior to posting it. If your post is riddled with misspellings, improper punctuation, and bad grammar, the reader may wonder if your book may be as well.
Proactively soliciting and scheduling events such as book signings and presentations at book stores, libraries, reading clubs, and conventions are a great way for authors to introduce their books and themselves to the public. Networking is a very effective promotional tool.
For those traditional authors fortunate enough to have a contract with a mainline publisher, the recommended course of action is to allow the publicist and marketing representative, assigned by the publisher to promote your work, to do their job and stay out of their way.
The best way to express your appreciation for the energy and time they expend on your behalf is by following up on all the leads they provide and be well-prepared to act professionally at scheduled events.
Not all aspiring authors will be commercially successful; but no one who has tried their best can be called a failure.
The following suggestions and advice were accumulated during fourteen months of writing, eleven months of learning and participating in the publishing process, and two years and five months of having the end result of the previous twenty-five months' activities available for public consumption.
Promotion is a necessary and integral part of selling any product or service. People can't buy something if they are unaware of its existence. Therefore, not promoting your book is not an option.
Most self-published and independent authors do not have a full-time agent, so it is imperative that they expend as much time and energy as possible to personally promoting their book.
Websites that cater to avid readers and those designed to bring readers and writers together in a continuous communication forum provide the greatest exposure not only for SPAs and indies, but traditional authors as well.
When self-promoting on such sites, avoid the "I" syndrome. The over usage of personal pronouns - I, me, my, mine - may be a turnoff to some potential readers.
State the title of your book, the author's name (you), a brief synopsis, available formats (hard cover, paperback, e-book, audio book, audio download), and related website address.
Avoid the temptation to evaluate your own book. The author's opinion expressed when rating and reviewing their own work in print is akin to a proud new parent's opinion when expounding upon how cute and adorable their baby is.
There is an old adage: "If your work speaks for itself, don't interrupt".
Proofread any contribution you wish to add to a discussion group prior to posting it. If your post is riddled with misspellings, improper punctuation, and bad grammar, the reader may wonder if your book may be as well.
Proactively soliciting and scheduling events such as book signings and presentations at book stores, libraries, reading clubs, and conventions are a great way for authors to introduce their books and themselves to the public. Networking is a very effective promotional tool.
For those traditional authors fortunate enough to have a contract with a mainline publisher, the recommended course of action is to allow the publicist and marketing representative, assigned by the publisher to promote your work, to do their job and stay out of their way.
The best way to express your appreciation for the energy and time they expend on your behalf is by following up on all the leads they provide and be well-prepared to act professionally at scheduled events.
Not all aspiring authors will be commercially successful; but no one who has tried their best can be called a failure.
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