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Ariel Schwartz at FastCompany has the story.

Funny thing is, here is a slide I showed during a talk I gave at a conference in Manhattan in April of 2006. The title of the conference was "Local Solutions to the Energy Dilemma." Look at the second item on the right. Uncanny, is it not? (I believe it is sometimes acceptable to tootle your own horn, provided you do it softly, without startling any of the neighbors.)

I said: A private sector solution is not impossible; just very, very unlikely...