From Cereal To Super Bowl: The Evolution of Bruno Mars

The first paragraph of this post appears in the January 20th issue of Forbes Magazine.

When halftime rolls around at Super Bowl XLVIII, it’s safe to say Bruno Mars won’t be worried about the score. “Hawaii doesn’t have a team, so I bounce around,” says the Honolulu native. “I go for the underdog.” That term hardly describes Mars, who will play the halftime show in the tradition of Paul McCartney, U2, Michael Jackson and other music legends. Mars is the first artist in ten years to headline bef...