If you want to work with software people, you need to understand how they see the path to success.
The App Store released its "Best Of 2013" just before Christmas, showcasing some of the best iOS developers in the industry. Every year, thousands of would-be CEOs see apps on that list and resolve to join the ranks, only to be frustrated by the iOS development process, or working with developers generally. So, what do non-technical people need to know to make a mobile startup work?