Develop iPhone Apps with Staying Power

This week at Mashable, I shared some ideas for extending the (alarmingly brief) lifespan of mobile apps. Here's the dilemma app developers face:

An app's shelf life lasts exactly as long as it can hold users' attention. iPhone owners chew through apps, gulping down their content, then tossing them out and moving on. that the average user never launches an app more than 20 times before abandoning it. of downloaded apps get so much as a glance over the...