A man stand in his underwear in a Desigual fashion store as part of the ‘Semi naked party” offer at ‘Le Gru Store’ in Grugliasco, near Turin, on January 4, 2014. The event, marking the start of the winter sale season in Italy, offers the first 100 participants one free top and bottom as long as they come to the store dressed only in undergarments. By Marco Bertorello/AFP/Getty Images.