Big Brands Are Counting On Startups To Guide Them Through What's Cool At CES

At the world's largest and most bewildering trade show, brands like Unilever and Univision are sending their C-suite execs out with startup founders.

Almost anyone who has ever been to the Consumer Electronics Show (CES) in Las Vegas knows it has a mixed reputation. Sure, it's where tech innovations like high-def TV and the Blu-ray disc debuted. But it can also be a logistical nightmare as 150,000 attendees struggle to discover the latest tech trends while managing a sea of hotels, convention booths, taxis, and parties.

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