The IPO Wasn't The Only Big Thing Twitter Did Last Year
Twitter made some swift changes in 2013 that will come to fruition this year.
Once Twitter announced its IPO, the company began dominating the tech and business headlines. Amid concerns of the company still being in the red, investors gravitated toward the initial offering. While Twitter's ability to pull in global revenue remains a concern, the company racked up some key acquisitions this year, improved its advertising offerings, made significant changes to its platform across all apps, and added 11 new Twitter Certified Products to extend the platform's value for businesses with more engaging experiences.
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