If You Don't Enjoy Marketing, You're Doing It Wrong

Reblogged from David Gaughran:

I can already feel the heat from approaching pitchforks!

But if you hear me out, I think I can convert at least some of you to the idea that if you don’t enjoy marketing, you’re doing it wrong. Let me explain.

Sometimes marketing can seem like a Sisyphean task. There’s always something you could do to promote your work, and there’s never enough hours in the day.

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I *mostly* agree with this, but in my experience, group promos are a lot of...