GoPro Built Shaun White His Own Private Halfpipe

This custom training ground for the defending Olympic champ is also a content farm for the brand.

Snowboarder Shaun White has changed a few things since winning the halfpipe gold medal at the 2010 Vancouver Games. Among them, the 27-year-old chopped off his famously flowing "Flying Tomato" mane and has added the new slopestyle competition to his golden-hued aspirations. And while his private training regimen remains, the Red Bull logo is gone--this time the practice playground was built by GoPro.

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