What Walgreen’s Gets Right (And Wrong) About New Year’s Resolution Marketing

This is the week to start saving money. Or losing weight. Or spending more time with family. In other words, it is the week for starting on a new year’s resolution. But there is a force outside your control that may help you either keep that resolution or break it … and that force is marketing. This is the season where marketers in many industries start spending money trying to introduce new products and services designed to help you realize that happier and healthier self you have resolved t...