10% of Visitors Use On-Site Search

We've recently been enabling Google Analytics site-search tracking for a number of CommerceV3 website clients.

It's always fruitful to see what people are searching for on your site, how frequently they buy and what they spend. Users of on-site search tend to be higher-converting and have higher AOV than non-users.

Avinash Kaushik's 2006 post on optimizing on-site search is still quite relevant. One thing Avinash finds is a roughly 10% benchmark for site search usage, i.e. the fraction of...