How to increase your followers on Twitter

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Once you're on Twitter with a nice branded profile, tweeting appropriately and engagingly and following key people in your community, it's time to build your followers. Why do you want to do this? Because building followers on Twitter is like building up your email list. Once you have a sizable list, you can announce your latest product, service or event – so long as it is genuinely of interest to your followers and you're not doing a hard sell. Like an e...