Guest post: Still have a lot to learn

A (great) guest post from Spencer M. Ross (@srossmktg). Actually, it is a repost from his blog.

Happy New Year and enjoy!

—————————————————————————————-

One of the people I follow on Twitter is Peter McGraw, consumer psychologist at University of Colorado-Boulder. Aside from some witty tweets and hashtag games on humor (as is one of his central streams of research), McGraw has coined a theory called the “Big Day” theory. It goes like this:

Every day, McGraw gets up, says that today’s a big day, a...