Did Magcloud Just Kill Itself?

Jean Snow just posted on Twitter that magazine-print-on-demand service Magcloud just released an iPad app, for viewing of digitised versions of the magazines people make and sell through that service. At the link, Magcloud explain that the app is free and (currently?) so are all Magcloud magazines obtained through the app. Presumably, once uptake of the app reaches a certain point, they'll build in in-app purchase of digitised magazines, as well as a way to buy the physical POD editions.

Sev...