Chipotle Burritos: Stuffed with Integrity

Integrity isn't the first word that comes to mind when you think of burritos. Chipotle is out to change that with a new marketing overhaul, Food with Integrity. Though they won't be tampering with the tasty (and caloric)
burrito recipe, they hope to alter the way American think about fast food and fast food advertising.

Chipotle, a former subsidiary of McDonald's (the company went solo in 2006), partnered with San Francisco-based design and
strategy firm Sequence to create an informative...