The Book SWITCH Offers Incredibly Powerful Concepts to "Encourage" Change

The new book SWITCH by Chip Heath & Dan Heath (who also wrote MADE TO STICK) is full of fascinating case studies of how people used the concepts in this book to "encourage" change.

I would have highly recommended this book anyway for its incredibly powerful information. But I was also thrilled by what the brothers wrote about my favorite book for helping people get over their fear of learning/using social media: MINDSET: THE NEW PSYCHOLOGY OF SUCCESS by Carol Dweck. The brothers write:

"In...