Radio Power: How Colgate Raised $5.1 Million In One Day

Colgate University has been around for nearly 200 years, but entertainment attorney Bernie Resnick (Class of 1983) is pretty sure he’s the only alum who has ever donated—or will ever donate—a gold plaque from an LL Cool J album.

Resnick earned the artifact while representing Timbaland, the record’s primary producer, and bestowed the plaque upon student-run radio station WRCU in honor of the opening of its state-of-the-art on-campus studio in 2008. Says Resnick: “I gave them something they coul...