14 Ways to Have Digital Marketing Success in 2014

2013 was a great year for conversion optimization. We saw digital marketers making it their #1 priority, tied with Content Marketing. Conversion Optimization moved up from 34 to 39% of marketers making it their top priority.

Demand for knowledge about “conversion optimization” continues to grow since it emerged in 2007, as shown in Google Trends:

At the same time as “search engine optimization” is declining in popularity:

We’ve seen the industry evolve considerably. In the “early days” of WiderF...