The "Netflix For Books" Business Model, And How It'll Change The Way You Read
Mark Coker of Smashwords, which recently inked a major content deal with Scribd, weighs in on how the all-you-can-read model changes the way we read, how authors make creative choices, and how everyone gets paid.
Is a "Netflix for e-books" nearing viability? Yesterday, Smashwords, the largest distributor of self-published e-books, announced a new deal with Scribd, the document-sharing platform that has reinvented itself as an e-reading service, including an $8.99 all-you-can-read plan. "They're trying to do for e-books what Spotify does for music and Netflix does for films," Mark Coker, the CEO of Smashwords, told Fast Company.
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