Sometimes it pays to be a data geek…

In my day job, I work a lot with data. A lot. My first job out of college was as a data analyst, and even as I moved into marketing roles over the years, I never lost my love for looking at data and all the cool things you can uncover by paying attention to the trends.

After all, numbers tell a story, and I am in the storytelling business ;).

When I publishedThe Polaris Uprising, I learned right away that paying attention to the data would be crucial for me. It would guide my business decisions...