How Airbnb's Founder Conquered The "Trough Of Sorrow" With Enlightened Empathy
When they couldn't seem to get their idea off the ground, Airbnb's founders got close with their customers--really close.
In the early days of a new company there are problems. It's inevitable. Maybe there are no customers, you realize everything you thought they knew is completely wrong, or, everyone thinks your idea is crazy.
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