Using consumer behavior to improve your product pitch

I formed a “Board of Evaluators” for the consumer behavior course I teach at the Leeds School of Business. The BOE, as I like to call them, were tasked with evaluating two minute pitches that the students put on YouTube. The class was told that the BOE would be acting as an investor group when evaluating the pitches. Here are the (partial) instructions given to students:

Identify a company that the group should invest in.

Make your case based on one of the company’s products (not an entire prod...