Website Navigation: More Proof That Less Is More

Chip Heath & Dan Heath in their new book SWITCH (I've also read their book MADE TO STICK) talk about decision paralysis. They write: "More options, even good ones, can freeze us."

This is exactly what can happen to a first-time visitor to your website if you give the person too many choices on the home page or make the navigation too confusing with tons of links.

Here's a real example of decision paralysis described in the book:

A gourmet food store. The store managers have set up a table...