Old Spice conquers the Internets, LOL

by Dave Weigel

Marshall Kirkpatrick's write-up of the strategy behind Old Spice's guerrilla YouTube campaign -- one
that comes after they hired video comedy dada-ists Tim and Eric to
record even crazier videos -- leaves you with a less grimy feeling than
the usual advertorial. Yes, even after you read this disclaimer:

Disclosure: Wieden + Kennedy is an occasional consulting client of
the author's. But this story was too cool to abstain from telling just
because of that.

Well, I'm not a consultin...