BBC Online Briefing: Understanding Audiences at the BBC

At the BBC Online Winter Briefing, Carmen Aitken, Head of Audiences for BBC Future Media, and I presented some of our latest findings into our audiences.

In the video below, we look at how the four screen environment is changing how people consume content and look towards the next ten years. We also make the point that while technology changes quickly, people don’t and we’re still likely to have the same needs and interests in future as we do now.

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Simon Kendrick and Carmen Aitken present some insights into digital audiences.

Simon Kendrick is Research Manager, Audiences, BBC Future Media