Creating the Perfect Posts for Facebook
If the Facebook page for your business is seeing a decline in activity, it might be time to switch up your game plan, and that means changing the way you write posts.
Below are some suggestions to help you get started.
1. Be Compelling
If you want to grab your audience’s interest, make it impossible for them not to read. For instance, rather than saying, “Check out how we’ve decorated for Christmas,” what you could say instead is, “We decked the halls!” and leave it at that. Your audience will naturally want to click to find out more and see pictures.
2. Emphasize the Positive
Post material that will make people laugh and smile, whether it’s a link to a funny video, a joke or a humorous quote. Everyone wants to feel good, so it only makes sense that posting “feel good” material can be a great way to win people over.
3. Share an Intriguing Fact
When you’re trying to promote an article or a blog post, sharing an interesting bit of information from that article or post in your status update can entice readers to click so they can see more.
4. Offer Tips
Starting posts with “TIP” written out in all caps is an excellent way to get the attention of your audience. This works whether you are posting advice, newsworthy information, checklists or updates.
5. Give Updates
When you endorse another person’s status update or content, especially with adjectives such as “excellent” or “remarkable,” users respond better to the post than they would otherwise.
6. Remember Questions Aren’t a Necessity
Wait until you have a well-developed base of fans before asking for their opinions. Once you have that fan base established, then the feedback from them will follow.
7. Urge People to Act
Have an awesome image that’s worth sharing? Don’t be afraid to ask people using Pinterest to “pin” it. Havahart does a great job of this on their Pinterest.
8. Be Up Front
Let users know right off the bat what they can expect when you post something. Especially if it’s a video or an audio clip that you decide to post, they’ll appreciate knowing in advance how long it is.
9. Leverage the Power of the P.S.
A “P.S.” never fails to catch a reader’s eye, so ending your posts with one from time to time isn’t a bad idea.
10. Keep Links Brief
Don’t copy and paste a long URL to post in your updates. It’s much better to use a smaller link like a bitly instead.
11. Use Visuals to Your Advantage
Putting text overtop an image is a great way to grab and engage your audience. PicMonkey is one example of a tool that does this.
12. Encourage Comments
For optimal results, try a reciprocal approach. Ask for fans to tell you their Twitter handles in return for you following them back. Another reason to do this: Comments are weighted heavily when it comes to what the newsfeed displays.
If you’re trying to promote your business on Facebook, it’s absolutely essential that you create the best posts you possibly can. Try using the tips listed above today, and watch as you start getting the results you want!
[image error]
