Amazon's Former Chief Scientist on Influence, Twitter's Fake Audience, and iPad Sex Appeal

Andreas Weigend


Andreas Weigend knows how to influence people. As the former chief scientist at Amazon, Weigend helped implement a series of ingenious tools to help customers "make better decisions," from recommended purchases and one-click checkouts, to wish lists and book-interest sharing. With our recent launch of the Influence Project, we spoke with Weigend about what "influence" means on the Web. Weigend, a professor at Stanford, approached the subject philosophically, picking apart the complicated...

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Published on July 15, 2010 08:24
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