The Team Who Made Old Spice Smell Good Again Reveals What's Behind Mustafa's Towel
This interview is part of our ongoing series related to The Influence Project.
One of the modern Holy Grails of advertising is to translate a successful TV campaign into a monster viral Internet phenom. Working with their client Procter and Gamble, the advertising firm Wieden+Kennedy opened the ark with its online work for Old Spice. The campaign is simple: The manly star from the TV spots responds to queries on Twitter via humorous 30-second YouTube videos that are being watched and...
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