Gourmet food and gifts curator Goldbely has added exactly 100 cronuts to its inventory. Behold, the first startup to leverage the celebrity of a pastry.
Few baked goods have the star power of the cronut. Not quite croissant, not quite doughnut, the hybrid pastry has appeared on Jimmy Fallon Live, been hotly debated in the press, and inspired a global pastry trend. Anderson Cooper wants one on his birthday.
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