Does The Buying Power of Dads Really Matter?

Recently several articles dealing with the role of today’s modern father and how marketers should view them popped up in my news feed. As a longtime dad blogger with a background in marketing and experience working with major brands, I have a keen interest in such information. One of the reasons I blog is to help collectively reinforce a positive image of fatherhood, and in a sense, the way marketers represent dads in their campaigns can serve as a gauge of success in regards to this. ...