Why Printer Ink Should Be Packaged Like Chanel No. 5

It's not as absurd as you think. You won't believe what printer ink is actually costing you.

There are few liquids on Earth that cost more than printer ink. In fact, at a cost of $4,285 per liter, it's almost double the cost of even the most expensive perfumes. Put that way, there are few people on Earth who would argue that printer ink is actually worth that much, yet that is what the vast majority of us pay, ounce by ounce, and cent by cent. As a way of highlighting the absurd cost of printer ink, Australian artist Celeste Watson has subversively redesigned the packaging of Hewlett Packard printing ink to resemble Chanel No. 5.

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