Is Google Waging War On Email Marketers?

First it was Gmail Tabs that irked marketers. But now, with changes to how images display in emails, Google has taken away marketers' ability to track the success of campaigns.

For years, Gmail turned off inline images by default, requiring users to manually display them if they so desired. That changed Thursday, when Google announced it would serve Gmail images through its own secure proxy servers: Inline photos will be displayed automatically without posing a security risk to recipients. Inadvertently or not, the rollout of this feature gives Google an upper hand against email marketers.

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