Must Malcolm Gladwell Mean What He Says?

Malcolm Gladwell on Dave Eggers and Tom Scocca:

When [David] Eggers says, “Do not dismiss a book until you have written one, and do not dismiss a movie until you have made one,” he does not mean you can’t criticize a book or a movie unless you’ve made one….

Eggers is not Wittgenstein…He says pretty much what he means.