Twitter tweets value

Guest post today. As you may know, I created a Clashtag (#m3250) for my consumer behavior course and required the undergraduate students to use it. I recently gave them a “reflection” assignment:

Think about your experience on Twitter this semester and consider how it relates to creating and communicating value (i.e., good marketing). Your task consists of three parts:

1) Find a tweet that led you to learn something that you would not have otherwise learned if you were not a Twitter user. In ot...