The German privacy paradox, continued

German researchers have found that—heated rhetoric about privacy aside—people are willing to give away personal information in exchange for a bargain. They're even willing to give it away for nothing.

The Social Science Research Center in Berlin brought together 225 students at the Technical University there and offered them the chance to buy the same DVDs from two different online stores. Each store required the customers' name and postal and email addresses. But one store also required...