Security Firm AVG Launches First Service To Block Mobile Location Tracking

It’s well known that advertisers track our browsing histories on the web to better target us with ads, but they’re increasingly moving towards tracking our locations too, because the history of your physical movements can be just as valuable to an advertiser as your virtual ones. Now security firm AVG Technologies is challenging that business model with a free smartphone app that blocks WiFi location tracking, even borrowing the “Do Not Track” movement label to name the "DNT" feature it's adding to its PrivacyFix app for Android.