Three Things Google Can Learn From Apple

Why P&G's slogan "Experience Matters" is relevant for tech companies, how tools can be funny, and why no one ever really needs a screwdriver.

Lately I have spent a lot of time thinking about how the '90s were a lot about technical innovation, how the '00s were about social innovation and how the '10s will be focused on innovation in the field of "Experience." I think some of the most amazing companies of the coming few years will be businesses that understand how to wrap technology...