Millions, billions, trillions ... hey, it's just one more name, right?
For the next two days, I'll ...
Millions, billions, trillions ... hey, it's just one more name, right?
For the next two days, I'll be attending a marketing conference. As such, I'll be subjected to bad math and outright lies. Because most marketers love a good sound bite. Too bad this marketer knows how to count.
Tonight, I saw this nugget on a vendor's presentation on how his platform is changing to meet the needs of 2014:
"[We're] scaling from billions to trillions of transactions"
ORLY? Based on the slide previously, you're currently serving up a little over 2 billion transactions a month. Let's say you double that -- a generous increase of 100% -- on average every month for 2014. Four times twelve = 48 billion transactions. So how close to your hyperbolic trillions are you?
Only one trillion nine hundred fifty-two billion away!
Tell 'em, Inigo.
For the next two days, I'll be attending a marketing conference. As such, I'll be subjected to bad math and outright lies. Because most marketers love a good sound bite. Too bad this marketer knows how to count.
Tonight, I saw this nugget on a vendor's presentation on how his platform is changing to meet the needs of 2014:
"[We're] scaling from billions to trillions of transactions"
ORLY? Based on the slide previously, you're currently serving up a little over 2 billion transactions a month. Let's say you double that -- a generous increase of 100% -- on average every month for 2014. Four times twelve = 48 billion transactions. So how close to your hyperbolic trillions are you?
Only one trillion nine hundred fifty-two billion away!
Tell 'em, Inigo.
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