In Sales, Being Late Will Be Your Own Funeral

Diana DeLonzor wrote a book titled Never Be Late Again: 7 Cures for the Punctually Challenged.  In an article in HR Magazine, she canvassed human resource management “and found that 73 percent reported tardiness to be growing worse.”

What motivates people to be late?  Two of the reasons she offers are:

” Some people are drawn to the adrenaline rush of that last-minute sprint to the finish line. . .


Others receive an ego boost from over-scheduling and filling each moment with an activity.”

Among DeLonzor’s solutions: “Relearn to tell time.  Most late people engage in ‘magical thinking,’ consistently underestimating the time necessary to accomplish everyday tasks.”

“Magical thinking is the unshakable belief that you can drive the ten miles to work in seven minutes flat, even if day after day you fail to do so.  If once five years ago you actually did make it in seven minutes, from that day forward, seven minutes is cemented in your mind.”

You have to look life straight in the eye.  De-mystify your world.  Can you really afford to believe magic is for real?  Not when time is concerned.

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