Zilch: Get What You Want for Nothing

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A Priceless Story: Zainab Salbi, founder of Women for Women, has raised money with the help of her own tale of surviving war. | Photographs by Rennio Maifredi

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Zero Experience, Tons of Drive: The not-for-profit Do Something tapped George Weiner and made him its CTO. | Photographs by Rennio Maifredi

How to profit by behaving like a not-for-profit.

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Adapted from Zilch: The Power of Zero

Recently, I was in a meeting at the offices of a ginormous global conglomerate. Eight of us sat around a big...