Apple's Four New iPhone Ads Concentrate on FaceTime, Families

When Apple announced--actually, it was Mac boy Justin Long who made the news public--that the Mac versus PC campaign was to go in the circular file, most fanboys cheered. Probably. We knew that the "I'm better than you" ragging, diplomatically known as the Get a Mac campaign had come to the end of its three-year shelf life, but we weren't sure what was coming next.

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The scene was set at the end of last month with the two-minute-long slot that, says TechCrunch's MG Siegler...