16 Ways To Make Social Media More Effective

If I said I never used anything I learned in algebra class, I’d be lying. In my career as a marketer and communicator, I’ve never had much use for sophisticated math. But I have had plenty of use for the life lesson that algebra offered – of being forced to do something uninteresting simply because someone in authority told me I had to do it. Moderating an event this week in London on corporate social media, it struck me that many organizations have started with this same uninspired approach...