With Video On Demand, Americans Watch More TV Than Ever
While Americans watched fewer minutes of TV this year than last year, time-shifted TV viewing has gone up by 15%.
TV chiefs who were worried that the arrival of on-demand TV would be the death of their industry need worry no more-with time-shifted TV, Americans are watching more shows than ever, says AllThingsD's Peter Kafka. Although Nielsen's most recent study showed that viewers were watching less TV than they were this time a year ago, the ratings firm did not taken into account that the use of video on demand has gone up by 15%.
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