Guy Kawasaki on Twitter Brawls, Authenticity, and How He Plans to Win The Influence Project

Guy Kawasaki is the co-founder of the news aggregator Alltop.com, the former chief evangelist for Apple, and author of, among other titles, The Art of the Start. At the end of The Influence Project's first week, Kawasaki sits comfortably in the top 10, so we sought him to discuss the power of social media, how Twitter followers and Facebook fan numbers can be misleading, and the benefits of artfully telling someone off on the Internet.

Mark Borden: Why did you join The Influence Project?