Todd Mills, The Man Who Dreamed Up Doritos Locos Taco, Passes Away

Mills wrote to Frito-Lay in 2009 suggesting it start marketing Doritos-flavored taco shells.

In 2009, Todd Mills wrote a letter to Frito-Lay suggesting it start marketing Doritos-flavored taco shells. Frito-Lay turned him down, but Mills, undaunted, launched a Facebook page, "Taco Shells made from Doritos Movement", featuring images he photoshopped himself, of "Game of Tacos," "The Hungry Games," and Dr. Seuss's the Lorax saying "I speak for the Cheese." Nothing, apparently, was too cheesy for this guy.

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