What a New Model for Effective Journalism Entails

There is a new news broadcasting outlet that becomes ever more successful lately (and I am hooked to their daily emails I receive through subscription): Quartz (qz.com).

The development of this brand and the associated business model is explained in detail in these two excellent blog posts by Frederic Filloux (link to post 1 and link to post 2). What I retain from this detailed explanation is that

Journalists are professional journalists drawn from established newsrooms
Yet, journalists are asked to provide the full content including all the links and pictures, exactly like if they were independent bloggers (and the website works on the basis of a blogging tool)
Revenue is provided by a specific advertisement strategy with few high value ads, which makes it free and profitable at the same time
the platform is designed for sharing and spreading the word

This is clearly the future of information business: high value content with specific angles on the current news that can’t be found anywhere else and a deep socialization of interaction with readers.

Traditional news outlets must be scared to death!