The quiet launch of TROTMH

Well, The Return of the Mullet Hunter is out.

It’s an odd feeling, launching a book on Kindle. You just press a button, and it’s there.

Well, you press quite a few buttons, faff around with various technicalities, wait a while and then it’s there. And not just “there”, but there in different Amazon sites across the world.

No launch event. No razzmatazz. Just quietness.

It’s a far cry from February 2010, when my first book was launched. I had a traditional publisher, there was an event, to which a...